CSN:
Creator Sports Network

CSN stands for Creator Sports Network. CSN is a creator-led live sports broadcaster that distributes live games through a curated network of trusted creators instead of a single traditional TV channel.

What CSN is, in one paragraph

Creator Sports Network (CSN) is a live sports broadcaster built for the way audiences actually watch in 2026. Traditional sports TV sends one signal to a passive audience and charges advertisers to interrupt it. CSN does the opposite: CSN licenses live rights, then distributes the same live broadcast simultaneously across dozens of trusted creators on YouTube, TikTok, Instagram, and Twitch. Each creator hosts the game for their own community, in their own voice. The result is a live broadcast that reaches younger, more engaged audiences than TV can deliver, with built-in trust that sits in front of every minute of content.

How CSN works

CSN operates on three layers. The first is rights: CSN licenses live sports rights from leagues, federations, and rights holders. The second is distribution: CSN activates a curated network of creators, each one hosting the live game on their own channel, with their own community, for the full duration of the broadcast. The third is platform: the CSN platform stack handles the simultaneous multi-creator distribution, live overlays, brand integration, and unified measurement across every creator stream running at the same time.

What makes CSN different

• One game, many voices. CSN broadcasts a single live event through dozens of creators at once, multiplying reach without multiplying production cost.
• Trust built into the distribution. Audiences follow creators because they trust them. CSN puts live sports inside that trust relationship.
• The 18-34 audience TV cannot reach. 81% of CSN's audience is 18-34. The median age of traditional sports TV viewership now sits above 55.
• Full brand integration. Sponsors activate once with CSN and run live across the full creator network, not one channel at a time.

CSN's three new rights categories

CSN pioneered three rights categories that did not exist before creator-distributed broadcasting:

• Creator Rights. The right for a creator to broadcast a licensed live event to their own community.
• Athlete Rights. The right for an athlete or team to distribute their own live game or event through their channels and their partner creators.
• Keyhole Rights. Narrowly-scoped live rights inside a specific audience, market, or moment, rather than a blanket territorial deal.

Together these three categories are called the CSN Playbook.

Who CSN partners with

CSN works with three audiences:

• Leagues and rights holders who want to reach younger audiences without cannibalizing their TV deals. Past and current partners include Bundesliga, Formula E, Liverpool FC, ONE Championship, Tottenham Hotspur, BIG3, FPF Taca de Portugal, Brasileirao Serie A, Savannah Bananas, Inter Milan, USA Basketball, Mountain West, and PRCA ProRodeo.
• Brands that need to reach the 18-34 live sports audience and can no longer rely on TV to deliver it. Recent activations include a Paramount Studios campaign for the Mean Girls theatrical release running inside a live ONE Championship broadcast.
• Creators who want to broadcast live sports they care about to their own community, with the production stack, rights clearance, and commercial upside already handled.

Is CSN the same as Comcast SportsNet?

No. CSN in this context is Creator Sports Network, founded in 2024. Comcast SportsNet was a regional television network brand that has since been rebranded as part of NBC Sports Regional Networks. The two organizations are unrelated. CSN is also distinct from the College of Southern Nevada (CSN College) and China Southern Airlines (airline code CSN).

Common questions about CSN