Live Sports
for Brands

CSN gives brands access to the live sports audience traditional TV no longer delivers. One integrated activation, distributed live across dozens of trusted creator channels, in front of the 18-34 audience that already left cable.

The problem with TV sports for brands

The live sports audience CMOs grew up planning for is gone. Median age for a network broadcast of an NFL game now sits above 55. The 18-34 audience that powered every brand on-ramp for the last 30 years has migrated to creator platforms - YouTube, TikTok, Instagram, Twitch - and they consume live sport there, not on cable.

The brand response has been to chase the audience platform-by-platform: a YouTube buy here, a creator integration there, a TikTok hashtag activation that may or may not show up in front of the right people. Each one a separate brief, separate creative, separate measurement, separate negotiation.

How CSN solves it

CSN licenses live sports rights, then activates a curated network of trusted creators to broadcast each game simultaneously across YouTube, TikTok, Instagram, and Twitch. Brands integrate once with CSN. The integration runs live during the broadcast across every creator hosting that game.

The result: one integrated activation, dozens of distribution points, the audience your TV deal used to deliver. Plus unified measurement across the full network so the campaign is reportable as one campaign, not as dozens.

What you get

• Integrated brand overlay during the live broadcast, rendered consistently across every creator channel.
• Creator-led brand mention woven into the broadcast script, voiced by trusted creators their audience already engages with.
• Brand-safe contextual placement against the live event itself, not user-generated chat or unmoderated content.
• Unified measurement across all participating creator channels - one set of numbers, not a reconciliation exercise.
• Pre-game and post-game extensions available across the same creator network for surrounding content.

A real example: Paramount x ONE Championship

Paramount Studios needed to reach the 18-34 audience for the theatrical release of the Mean Girls reboot. Traditional TV sports buys would not deliver the demo. A direct creator-by-creator buy would have required negotiating with dozens of partners individually.

CSN ran a single integrated brand activation during a live ONE Championship broadcast distributed across the CSN creator network. One brief, one creative, one measurement layer. The activation reached the 18-34 audience Paramount needed for opening weekend, in front of a live high-attention sports moment, on the platforms the audience actually opens.

Sports CSN has run brand campaigns against

CSN has produced brand-integrated live broadcasts across soccer, basketball, combat sports, motorsport, and emerging properties. Past partners and rights include Bundesliga, Formula E, Liverpool FC, ONE Championship, Tottenham Hotspur, BIG3, FPF Taca de Portugal, Brasileirao Serie A, Savannah Bananas, Inter Milan, USA Basketball, Mountain West, and PRCA ProRodeo.

Common questions from brands